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Question 1 of 25
1. Question
What is a sales strategy?
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A strategy for winning a game of chess -
A list of your favorite movies
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Question 2 of 25
2. Question
Who’s responsible for making all the decisions in a business?
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The business owner -
The customers -
The government
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Question 3 of 25
3. Question
What is a marketing plan?
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A plan for how you will promote and advertise your business -
A plan for how to make the perfect cup of coffee -
A list of your favorite songs
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Question 4 of 25
4. Question
What’s the most important thing to consider when choosing a business location?
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The price of the rent -
The proximity to your favorite coffee shop -
The target market and competition in the area
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Question 5 of 25
5. Question
What is an exit strategy?
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A plan for how you will exit your business in the future -
A strategy for leaving a party early -
A list of your favorite foods
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Question 6 of 25
6. Question
What’s the best way to finance your business?
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Borrow as much money as you can -
Use your personal savings -
Create a crowdfunding campaign
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Question 7 of 25
7. Question
What is branding?
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A type of iron mark used on livestock -
The act of giving a company a unique identity -
A type of bandage used for cattle
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Question 8 of 25
8. Question
What is a brand style guide?
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A set of rules and guidelines for how your brand should look and sound -
A recipe book for your brand's signature dish -
A travel guide for your brand ambassadors
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Question 9 of 25
9. Question
Which of the following is NOT an important factor to consider when naming your business?
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Simplicity -
Relevance to your products or services -
Making sure it's unique and hasn't been used before
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Question 10 of 25
10. Question
Which of the following is NOT a good practice when designing a logo?
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Using too many colors or fonts -
Making it too complicated -
Making it too simple and unmemorable
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Question 11 of 25
11. Question
What is a tagline?
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A piece of clothing with a slogan on it -
A short phrase that sums up your company's message -
A type of fishing lure
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Question 12 of 25
12. Question
What is a trademark?
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A tool used to brand cattle -
A legally protected symbol or word that represents your brand -
A type of patent used for inventions
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Question 13 of 25
13. Question
What is a logo?
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A small truck used for delivering goods -
A visual symbol that represents your brand -
A type of dance popular in the 80s
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Question 14 of 25
14. Question
How often should you review your business plan?
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Every day -
Every week -
Every year
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Question 15 of 25
15. Question
Which of the following is NOT a good way to come up with a business name?
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Using a name generator online -
Brainstorming with friends and family -
Choosing a name that is hard to spell or pronounce
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Question 16 of 25
16. Question
What is brand identity?
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A way to identify counterfeit products -
The visual elements that represent your brand -
The way your brand is perceived by customers
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Question 17 of 25
17. Question
What is a business plan?
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A document outlining your business goals and strategies -
A book on how to become a millionaire -
A recipe for chicken tikka masala
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Question 18 of 25
18. Question
Why is a business plan important?
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It helps you clarify your business goals and strategies -
It's just a formality that banks require -
It's a good way to show off your writing skills
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Question 19 of 25
19. Question
How do you know if your business is successful?
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When you're able to retire early and live on a yacht -
When your customers are happy and you're making a profit -
When your business is featured on a reality TV show
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Question 20 of 25
20. Question
Who should write a business plan?
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The founder of the business -
The founder's cat -
The founder's neighbor's dog
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Question 21 of 25
21. Question
What are the main components of a business plan?
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Executive summary, company description, market analysis, financial projections, and more -
A funny joke, a picture of a cat, and a recipe for chicken tikka masala -
Just a list of products you want to sell
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Question 22 of 25
22. Question
What is an executive summary?
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A brief overview of the key points in your business plan -
A fancy way of saying "introduction" -
A summary of your favorite books and movies
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Question 23 of 25
23. Question
What’s the biggest benefit of being a business owner?
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The unlimited earning potential -
The ability to work in your pajamas -
The free office supplies
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Question 24 of 25
24. Question
What’s the difference between a business and a hobby?
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A business is something you do for fun, a hobby is something you do for money -
A business generates income, a hobby does not -
There's no difference, they're the same thing
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Question 25 of 25
25. Question
What’s the most important thing to consider when hiring employees?
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Their experience and qualifications -
Their favorite TV show -
Whether they like the same kind of music as you do
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